Strive, Inc. revealed (Nasdaq: ASST) said Monday that its bitcoin treasury had crossed the 15,000 bitcoin threshold, after purchasing 444 bitcoins for $33.9 million at an average cost of $76,307 per coin.
CEO Matt Cole Announce X acquisition, and the company filed an 8-K with the Securities and Exchange Commission to confirm the details.
The purchase extends a series of accretive moves that have made Strive one of the most active institutional Bitcoin buyers in the market.
As of April 24, strive detained 14,557 BTC after a separate purchase of 789 BTC at $77,890 per coin. The latest transaction pushes the total amount to more than 15,000 bitcoins, a holding value of about $1.2 billion at current prices.
The SEC filing provided details of the company’s balance sheet as of May 1: $97.9 million in cash and cash equivalents, and $50.4 million in variable rate A perpetual preferred stock (STRC) of Strategy — Michael Saylor’s company, rebranded from MicroStrategy.
Strive has reported 63,129,587 shares of Class A common stock and 9,893,844 shares of Class B common stock outstanding, as well as 4,959,536 shares of its Class A variable rate perpetual preferred stock, which trades under the ticker SATA.
The teacher follows Strive’s Completing the acquisition process subsidiary of Semler Scientific in January 2026, which brought the medical technology company into Strive as a subsidiary.
At the conclusion of that transaction, Strive owned 12,798 Bitcoin and was the 11th largest public company holding Bitcoin in the world. The company has added more than 2,200 Bitcoin to its treasury since that deal.
We strive as the first public asset management Bitcoin treasury company
Strive describes itself as the first public asset management Bitcoin treasury company. Its strategy focuses on growth in Bitcoin per share, and treats Bitcoin as the hurdle rate for all capital allocation decisions.
CEO Matt Cole, who has led the company since April 2023 and served as chairman since September 2025, has steered the company toward what he calls “digital credit” — structured finance products that generate a return through exposure to bitcoin.
the SATA stock favorite stands at the heart of that strategy. Strive raised US$225 million in an oversubscribed SATA offering in January 2026, with investor demand exceeding US$600 million. The stock carries an annualized yield of close to 13%, and the product has held its peg during Bitcoin’s recent 50% drawdown. Strive’s $50.4 million position in Strategy’s preferred STRC stock reflects a parallel bet on structured products backed by bitcoin across the company’s treasury space.
Strategy, based in Virginia, is led by CEO Michael Saylor. detained 818,334 Bitcoin as of late April 2026 – acquired at a cumulative cost of approximately US$61.8 billion and an average price of US$75,537 per coin – makes it the world’s largest Bitcoin holder, controlling approximately 4% of the asset’s fixed supply of 21 million.
ASST shares were down 0.05% to $16.23 at the time of writing. The stock has lost an estimated 88% of its value over the previous six months, a period that included a deep drawdown in Bitcoin before prices rebounded.
