Finnish drilling consumables manufacturer Robit has appointed Jan Schröder as vice president, Canada, effective May 4, 2026, as the company accelerates its expansion into strategically important North American markets.
“We want to invest significantly in growth in large North American markets. This new appointment supports Robit’s strategic goal to strengthen its position as a global supplier of consumable drilling materials and lay the foundation for the next phase of development,” said Mikko Cosilito, Group CEO of Robit Plc.
Schroeder will lead Robit’s sales development efforts in the Canadian market, focusing on distributor partnerships, customer relationship management and revenue growth. This appointment forms part of Robit’s broader initiative to strengthen its North American sales organization and capture market opportunities in the region.
The new employee has more than 20 years of global experience in the mining, capital equipment and industrial technology sectors. Schroeder has established a track record of strategic market expansion, distributor network development, commercial excellence and aftermarket growth while working with leading mining and construction companies.
Organizational restructuring targets key markets
Robit has also improved responsibilities within its North American organization as part of a strategic reorganization. Michael Williams, Vice President of North America, will focus his efforts on driving sales development and growth in the United States and Mexico, which Robit has identified as key growth markets starting in 2026.
The regulatory changes reflect Robit’s recognition of Canada as one of the largest and most strategically important mining markets for consumable drilling materials. The company’s decision to leverage local resources demonstrates its commitment to expanding its market presence across the region.
Canada’s mining sector represents significant opportunities for suppliers of drilling consumables, driven by large-scale mineral extraction operations and ongoing exploration activities. The size and strategic importance of the market has prompted Robit to invest in dedicated leadership to maximize its potential in the region.
Strengthening the global market position
The appointments underscore Robit’s commitment to expanding its presence in North America while building on its established position as a global supplier of consumable drilling materials. The company continues to implement its growth strategy through targeted investments in key markets and strengthening local organizations.
Robit’s focus on North American markets is consistent with broader industry trends showing increased mining activity and infrastructure development across the region. The company’s strategy emphasizes building strong relationships with distributors and customer partnerships to drive sustainable growth.
The regulatory strengthening enables Robit to better serve customers across diverse market segments while capitalizing on growth opportunities in the mining and construction sectors. The company’s investment in regional leadership reflects confidence in the potential of the North American market and its ability to capture increased market share through enhanced local presence and expertise.
More information is available at www.RobitGroup.com
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