The AI ​​startup says it will pay people $2,000 a month to masturbate — yes, really

Joi AI says it will pay people $2,000 a month to masturbate. Yes, you read that correctly.

The startup that accompanies artificial intelligence is Employment 10 “masturbation advisors” are testing a feature called “Daily Guided Masturbation,” which uses mood-matched AI voice sessions to guide users through the experience. Participants will document how regular use affects stress, sleep quality, mood, and confidence. The four-week role is open to adults 18 years or older in the US and UK

“The role is real, and we’ve had great responses since going live,” said Julie Levin, head of brand and communications at Joi AI. Decryption.

The list describes ideal candidates as “eloquent, engaged and impossible to blush” – people who can describe sensations “better than a sommelier can describe a wine.” Publishing also promises a flexible schedule, and “most interestingly, ‘What do you do for a living?’” answer at either end.

Joi AI is an online platform that includes AI-generated avatars, voice interactions, and personalized chat experiences built around companionship and intimacy. Joi AI describes the new advisor role as structured testing of the product directly linked to its new feature.

“The role involves testing and providing feedback on the AI’s mood-matched voice guidance sessions, and providing feedback on the overall user experience,” Levin said. Decryption.

According to Levine, participants complete guided sessions and submit written questionnaires directly to the Joi AI team. Sample prompts ask whether the audio matches the specific mood, how immersive the session is, and whether a delay or pause disrupted the experience.

The list comes as platforms including An exact copy Character.AI has built large user bases around AI-driven relationships and conversational experiences. Joi AI operates primarily through its website rather than major app stores. Levine said the company has more than 1 million monthly active users worldwide and millions of interactions each month, but he declined to reveal total download numbers.

Unlike artificial intelligence assistants like Alexa Or Siri, designed to help with everyday tasks, Joi AI operates in a smaller corner of this market focused on sexual exploration, fantasy, and digital intimacy. Company It has been rebranded From EVA AI in April 2025, during what it described as its first daily dating stress awareness campaign.

“Joi AI is focused on making AI companionship more immersive, personal, and emotionally responsive,” Levin said. “We’re innovating features like daily guided masturbation to make AI a more accessible part of people’s daily wellness routines, not just a new experience.”

The recruitment drive also comes as studies suggest the use of AI companions is becoming more popular among people who are already in relationships, often without their partner knowing. new a report From the Wheatley Institute at Brigham Young University and the Institute for Family Studies, they found that among young people who were dating, engaged, or married who regularly used AI, nearly 3 in 10 said their real-life partner wasn’t aware of it.

AI-powered platforms also face increasing legal scrutiny, including lawsuits alleging psychological harm to minors and deceptive chatbot behavior. Examples include a settle A case against Character.AI over a teen’s suicide in Florida and a separate lawsuit from Pennsylvania accused The company that allows a chatbot to pose as a licensed psychologist.

Levin said the recruitment drive was intended to spark discussion and recruit testers.

“It was both,” Levine said. “We’re genuinely looking for people who can provide thoughtful feedback in this category, but the campaign is also designed to spark a conversation about how people are increasingly using AI to masturbate as a healthy and convenient habit.”