Kalshi and ADI Predictstreet have announced a strategic partnership to expand prediction markets globally, through co-branded placements during the knockout phase of the FIFA World Cup 2026™ and infrastructure development targeting international markets post-tournament.
The deal links Calci with ADI Predictstreet, FIFA’s official partner in the tournament’s prediction market. According to Bank of America, Calci holds approximately 90% of the regulated US forecasting market share.
They will jointly launch a shared hub featuring football prediction markets, live updates and exclusive fan content.
Partnership scope and infrastructure plans
The Kalshi brand will feature alongside ADI Predictstreet in stadiums, TV and online placements as the World Cup moves into the knockout rounds. Post-tournament, Kalshi will support market expansion across ADI Predictstreet’s international footprint.
The two companies will also explore infrastructure integration of ADI Chain technology. Plans include stablecoins, Web3 products, and cross-chain settlement solutions for global markets.
ADI Predictstreet CEO Dimitrios Psarakis set a broader ambition. He said the deal aims to build a global ecosystem that includes sports, news, entertainment and real-life events. ADI Predictstreet joined FIFA as an official partner earlier this year, marking the first-ever prediction market category in the World Cup.
Kalshi Co-Founder and CEO Tariq Mansour He said.
“The World Cup™ is the biggest stage for any brand. We see this as a tremendous opportunity to increase global awareness and fan engagement. We are excited to partner with ADI PredictStreet to bring even more fans into the prediction movement in the market.”
Calcchi log volumes fuel the trade
This announcement comes during a record run for Kalshi. In the first two weeks of the World Cup, the platform posted daily volumes exceeding $1 billion.
Kalshi currently represents approximately 62% of the total Predicting market trading volumewith Polymarket at approximately 28%, according to market tracking data.
In addition to the ADI Predictstreet deal, Kalshi has secured several tournament-focused agreements. These include partnerships with the Argentine Football Association, the Croatian Football Federation, podcast duo Men in Blazers, and Croatian star Luka Modric.
ADI Predictstreet on-chain
Prediction markets It dominated World Cup coverage from the opening day of the tournament, reflecting the broader growth in circulation of organized events. ADI Predictstreet holds an operating license from Gibraltar and was recently incorporated Chainlink oracle infrastructure For settlement data. The platform runs on ADI Chain’s compliance-ready blockchain, which meets global regulatory requirements.
Whether the two companies are able to maintain their World Cup momentum after the final whistle will determine the lasting value of the deal. Crypto World Cup bets Records have already been broken, but turning football fans into regular traders in the prediction market remains the toughest test.
this post Calci partners with ADI Predictstreet to expand World Cup prediction markets appeared first on BeInCrypto.
