FIFA signs World Cup prediction market deal with ADI Predictstreet

FIFA named ADI Predictstreet as its first application Official prediction market partnersigning a multi-year agreement covering the 2026 FIFA World Cup. This collaboration will provide prediction markets for FIFA’s global fan engagement strategy in the expanded 48-team tournament in Canada, Mexico and the United States.

According to FIFA and ADI Predictstreet, the platform will allow fans to predict match scores, tournament statistics, featured players and key moments throughout the 104-match competition across 16 host cities. ADI Predictstreet will also be offering a Free-to-Play FIFA Bracket Challenge.

“FIFA is committed to continuing to enhance the fan experience and embrace innovation that brings fans closer to the game,” FIFA President Gianni Infantino said in a statement. “By partnering with FIFA, ADI Predictstreet will offer a new and exciting way for fans around the world to engage with football, using insight and interactivity to deepen their connection to our competitions.”

Instead of collaborating with an established predictive market platform like Polymarket or Kalshi — e.g NHL and MLB It did — FIFA chose a partner in ADI Predictstreet which has yet to publicly launch its platform. ADI series is Ethereum A second-tier expansion network focused on the MENA region extending across the MENA region. According to a press release, Predictstreet will expand beyond sports to include other topics in the future.

According to a press release, the platform will operate “in line with FIFA’s regulatory and integrity frameworks,” with real-time monitoring of any suspicious activity among traders.

The market platforms were predicting Screened to enable insider tradingjust as traditional sports betting platforms do, with the major platforms Making moves recently To support potential vulnerabilities amidst Growing interest from regulators and legislators.

“The FIFA World Cup is a place where billions of people share a single moment at the same time,” Andrey Lazorenko, CEO of the ADI Foundation, said in a statement. “With this historic announcement of the first consumer-facing ecosystem project on the ADI Chain, ADI Predictstreet gives fans a way to participate in football history on a scale that no one has ever done before – all powered by the ADI Chain infrastructure.”

The ADI token, which launched last December alongside the mainnet, reached a new all-time high price of $4.54 on Friday, per Queen Gekkoregistering an increase of 12% over the past week.