The platform that helped define the era of crypto mining is back with a new model: rewards that pay for capital that stays, not capital that rises and leaves.
Rabbithole, one of the platforms that shaped the era of crypto mining, is relaunching with a new model and a new category it calls Onchain Retention: a marketplace where protocols pay to hold capital, and holders get paid to hold it.
For many years, incentives worked on the chain like a gun. The protocol triggers rewards, capital flows in, and most of it leaves the moment the rewards stop. The result is a familiar pattern, a deposit chart that rises and then settles back near where it started. A lot of that liquidity was not loyal at all. It was rented.
Rabbithole’s answer is to pay for the accommodation, not the height. Instead of one-time payouts for one-time actions, the platform streams rewards into a position over time, weighted by how long the capital remains and the amount of commitment. Protocols fund rewards and pay for behavior they actually want, which is capital they hold. Security holders, in turn, earn for staying rather than for clicking, with their exit open at all times.
This shift allows the protocol to precisely target incentives rather than sprinkling the same return on everyone. The team can reward longer holding periods, larger positions, or specific actions, and direct spending towards depositors who give the position real staying power. Rabbithole calls that class of participants resident: capital that was there before the bonuses and doesn’t leave when they stop.
The relaunch is a deliberate break from Rabbithole Quest’s past. The original platform rewarded one-time actions, a model that attracted large numbers of low-value participants and the bots and ghosts that followed them. The new system is built around duration and proof of tenure, and is designed to make this type of farming uneconomic.
“Incentives in DeFi have rewarded the wrong thing for years.” said Matt Grunwald, CEO of Rabbithole. “We used to pay for attention and one-time clicks, and then wonder why the capital disappeared. Onchain retention reverses that. Protocols pay for the capital that stays, and the people who stay are the ones who get paid.”
Subscriptions are now officially open. Users who complete onboarding and qualifying can receive verified Early Access entries, improve their standing through qualified referrals, and arrive at launch ready to participate in the first Rabbithole Opportunity wave.
Rabbithole will launch in early August, bringing the model to the dedicated Onchain Retention marketplace. The launch builds on the incentive programs the team already offers with partner protocols and applies those learnings to duration, portfolio quality and post-campaign survival across a new campaign suite.
About Rabbit Hole
Rabbithole is an on-chain custody market. Protocols use them to reward capital that stays with them over time, and holders earn for holding it rather than for one-time actions. Sign up and learn more at Official website.
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